For the 2025 Leagues Cup matches at Dignity Health Sports Park, Snapdragon Stadium and BMO Stadium, we produced an elevated AT&T hospitality experience designed to amplify fan energy and deliver standout brand presence. The fan-facing environment blended bold AT&T branding with a premium yet welcoming atmosphere, complete with dynamic signage, larger than life photobooth activation, interactive tech-forward touchpoints such as ‘creator’s corner', along with a sticker mural build out, DJ, curated food and beverage offerings. Guests enjoyed a seamless match-day excitement experience. Every design detail reinforced AT&T’s role as a connector of fans, culture, and the game—resulting in a vibrant, memorable experience that enhanced the Leagues Cup atmosphere.