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NEWPORT BEACH, CA

LADIES LUNCHEON '25

OVERVIEW

The CureDuchenne Luncheon, produced in support of CureDuchenne, brought together advocates, medical leaders, and supporters for a refined afternoon centered on connection and progress in the fight against Duchenne muscular dystrophy. The experience balanced intimate storytelling with an elevated, understated environment, creating space for reflection alongside updates on advancing research and treatment pathways.

At the core of the program was a fashion presentation in partnership with Max Mar that transformed the traditional runway format into a storytelling platform for awareness and visibility. Featuring individuals connected to the Duchenne community alongside advocates and supporters, the presentation reframed fashion as expression—focused on strength, dignity, and shared purpose rather than spectacle. The result was an experience that felt both beautifully composed and deeply human—where design, storytelling, and philanthropy aligned to reinforce CureDuchenne’s mission and the urgency of accelerating research toward a cure.

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AN INTENTIONAL COMPOSED EXPERIENCE THAT BALANCED ELEVATED ENVIRONMENT WITH PERSONAL NARRATIVES, USING FASHION AS A PLATFORM

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17322 Murphy Ave

Irvine, CA 92614

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