MLS ALL-STAR | WASHINGTON D.C

OVERVIEW

The 2023 MLS All-Star Week brought together top players, celebrities, and fans for an unforgettable celebration of soccer and entertainment. The week featured exclusive VIP hospitality experiences, live musical performances, curated partnership lounges and thrilling fan experiences, making it a standout occasion in the North American soccer world.

Kapture enhanced the week of events with a series of immersive hospitality programs featuring key sponsorships and partnership marketing alliances. Highlights included player lounges for both competing teams, exclusive gifting suites, well-executed partnership activations, along with an in-stadium, AT&T sponsored skills challenge and hospitality suite. The culmination of the week aligned with a flawlessly executed pre-game match celebration, ensuring a truly memorable and impactful program for all stakeholders.