OVERVIEW

In the lead-up to the highly anticipated MLS All-Star Game between MLS and Arsenal, KPTR transformed a standard parking lot into an extraordinary pre-match hospitality destination for the league and its key partner, Coca-Cola.

This vibrant, fully branded environment welcomed VIPs, league partners, and the official delegation into the heart of the action. Every element of the Coca-Cola Zero Gameday Hospitality experience was meticulously curated to celebrate the culture of the game and each touchpoint of the guest journey. From elevated culinary offerings and signature cocktails to immersive brand activations, the space pulsed with energy and anticipation.

Highlights included a drummer-led, flag-waving arrival moment, a dramatic large-scale photo wall, custom ice sculpture bars, indoor-outdoor themed lounges, experiential “vending-style” gifting, oversized player silhouettes representing both teams, and a high-energy DJ experience that built to a memorable crescendo—a drummer-led procession escorting the full delegation to Audi Field. The result was a dynamic, high-touch hospitality experience that amplified the excitement of All-Star Week and left a lasting impression on every guest who entered.