OVERVIEW

A carnival-inspired pregame hospitality party for the MLS All-Star Game, hosted in collaboration with Coca-Cola at Allianz Field in Minneapolis, created an unforgettable experience. The event sprang to life with large, branded welcome archways and a vibrant array of food trucks, each featuring neon signage and mouthwatering offerings.

From the elevated DJ stage and roller-skating Coca-Cola ambassadors tray-passing beverages, to the creative, interactive engagements - including the thrill of riding a full-size Ferris wheel - guests immersed themselves in an electric pre-game atmosphere. The event buzzed with fun activities, games, and a festive pre-game spirit that set the stage for the excitement ahead. This lively event perfectly captured the energy of the game, leaving guests energized and primed for the action.