The San Diego Football Club brand reveal was an exciting outdoor celebration that took place at SnapDragon Stadium, where the team’s name, crest, and dynamic branding were revealed in front of 7,000 loyal fans.

 

With a vibrant festival atmosphere, guests enjoyed food trucks, live music, numerous interactive photo opportunities including a custom-built chrome soccer ball, a full fan merchandise pop-up shop and finally the crowning the night - all 7000 guests in attendance adorned 3D glasses and fixed all eyes down field to the massive LED wall where in dramatic cinematic fashion the team revealed their new crest -- the Chrome & Azul. The event’s design reflected the team’s bold color palette—chrome, azul, yellow, orange, red, and blue—while the crest’s 18 lines represented the 18 cities of San Diego County. This high-energy event marked the launch of San Diego’s newest MLS team that debuted in 2025.