OVERVIEW

In partnership with Major League Soccer and Soccer United Marketing, Kapture delivered a dynamic hospitality program inclusive of MLS Headquarters, Partner Lounge, Players Lounge, Gifting Suite & Greats Network Lounge. Each MLS All-Star brand toolkit is inspired by the host club, in this market being Orlando. Therefore, the color palette of the club's brand, purple and yellow, became the creative challenge, spun into a high-touch, elevated brand experience.